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VISION, VALUES & STRATEGY

VISION, VALUES & STRATEGY

VISION

Our vision is to become a significant regional player in the broader health care sector. We will be recognized as an interactive and collaborative platform with our business partners and the community of pharmacists at large. We aim to become a pioneering brand and market-maker platform that co-develops and co-owns products with selected national and regional partners, through close ties and strategic partnerships.

VALUES

A common denominator in our business is the concept of quality, covering everything from the choice of our suppliers and the raw materials that we use in our products, to the finished product on the shelf and to our business practices. And, to reach our target, we have a set of values that we apply to our business, like we do to our lives: Integrity, Openness, Flexibility, Punctuality.

STRATEGY

Aniva International is a regional OTC market player through the development, acquisition, inlicensing and exclusive representation of innovative OTC products, food supplements, dietary and nutritional supplements, as well as personal care products, which provide end consumers with the opportunity to pursue a healthy life and experience a better sense of well-being.

The corporate strategy of Aniva International focuses on the following key components:

  1. Develop and adhere to the company’s unique business model of establishing an interactive and collaborative platform with its network of distributors, R&D partners and suppliers, in order to co-develop and co-promote its core brands.
  2. Focus on continuous product innovation, with particular attention to efficacy, safety and quality.
  3. Exhibit consistent operational excellence.
  4. Optimize its geographic coverage.